WELCOME TO A CAREER IN FLORAL DESIGN!
Basic Design & Care and Handling
You will construct several basic designs and learn the best mechanics, such as proper balance, proportion, and depth, to create beauty, stability, and lasting quality that looks traditional or contemporary, large or small, elaborate or simple. The constant guidelines of composition, harmony, focal point, balance, proportion, line, rhythm, texture, and color that all governs floral design. You will learn the difference between principles and elements of design, gain an understanding of the function of color and learn color terminology and harmony.
Wedding work can quickly “make or break” a florist’s reputation because of the cost and emotional investment it carries. Great customer satisfaction will be derived from good design, and greater profit and efficiency will come from good mechanics. Learn to construct basic wedding designs with the most efficient mechanics including bridal and attendant bouquets, boutonnieres, corsages and hair pieces. Instructions are also included for wedding aisle markers, arches, flower pompander balls and the mechanics for designing flowers for the wedding cake.
Funeral flowers are more than an expression of sympathy; they are symbols of faith and respect that express courage and love to those grieving. Learn to make the arrangements that will be the most appropriate for the personalized family tribute, including sprays, baskets, casket covers, and wreaths.
To be a successful retail florist, you must be more than an excellent designer. You must also have a thorough understanding of the business side of owning a flower shop. The combination of exceptional floral designs and a mastery of the basics business principles will lead to a successful and profitable retail flower shop. Learn the process of opening a retail flower shop, how to read a monthly financial statement, how to determine a breakeven point, understanding cost of goods sold, marketing for the retail flower shop, and inventory.
Cut flowers undergo the same aging process as the mother plant, only faster. However, the rate of deterioration can be slowed down considerably by supplying the cut flower with its basic needs. Learn to care for your product, including the factors that affect quality like moisture balance, temperature, humidity and more, so the flowers still have plenty of life left in them for the customer to enjoy!
You can enroll online or through the mail! Just click the Enrollment link.